Conceived by educationists like late P. K Shrinivasan and Sr. M Hyacintha A. C. These change agents lead a crusade of shorts against the debilitating idea of rote learning techniques and drill. It is designed by toy designers and game develops of NIFT and NID under the aegis of Vikalp, whose path breaking work in field of invisible design has reached new heights.
Products are colourful and child friendly. Colour used are bright and is not used all over. It’s in places where children need to focus. Attempt is to make play more interesting.
Child safety is our first priority. All the edges of products are round. Material which can hurt children are avoided. Even if a child does some mishandling or hit each other it will not hurt the child. Any type of popularly used alcohol-based ink is avoided. Soya based ink of SAKATA INX has been used so that it’s not harmful in case a child tries to chew the product
Manufacturing process of products takes care of all 3 R’s of eco-friendly products – reduce, recycle and reuse.