The production process of creating the learning aid is mostly manual and machines are used only where manual process hampers the finish and usability of end users. After the minimal machine cutting, printing and folding; the assembling (75% of our production effort) is completely manual.
Un-skilled and semi-skilled women are employed by us to assemble the products, creating livelihood opportunities for them. We want the usage of the product to grow as much or to add more products so that we can create more opportunities for livelihoods.
This again was a conscious decision despite the increased cost, time and effort; as we did not want to lose out on opportunity to bring livelihood to women and economically empower the mothers of our future generation.